1
Keyword Research
We engage in thorough keyword research, identifying various keyword match types and filtering out negative keywords to attract high-quality leads tailored to the market. Keywords are finely tuned to match your business type, ensuring ads are displayed based on targeted queries.
2
Ad Text Creation
Webbit crafts creative, optimised ad copy that highlights your unique selling points, targeting the emotions of and demonstrating solutions to their needs. Our team devises innovative ads designed to resonate with your audience without feeling repetitive.
3
Landing Page Optimization
We meticulously optimise each element of your landing page to enhance conversion rates. Our approach involves developing landing pages that align with the user’s intent, ensuring higher quality leads and better engagement from potential customers.
4
Competitors Analysis
Understanding your competition is crucial. We analyse competitors’ strategies, including their optimised keywords and ad content, using tools like Google Search Console, SpyFu, Ahrefs, and Semrush to access historical advertising data and refine your campaign for the market.
5
A/B Testing
Webbit conducts A/B testing by comparing multiple ad variants to identify the most effective ones. This iterative process involves evaluating click-through rates (CTR) and continuously optimising ad copy to maximise performance.
6
Campaign Management
Our campaign management strategies are comprehensive, from selecting the right keywords to campaign optimisation. We analyse performance data to determine the most effective geographical locations, devices, and times for your ads, allowing you to focus resources on the most successful aspects of your campaign.
7
Conversion & ROI Tracking
We set up conversion tracking to monitor the effectiveness of your PPC campaign, ensuring clicks lead to valuable customer actions. Additionally, ROI and ROAS metrics are closely monitored, providing insights into the campaign’s financial performance.
Why PPC?
Drives tons of traffic immediately
PPC campaigns are quick to launch, driving traffic to your site almost instantly. This immediate visibility is crucial for businesses looking to make a rapid impact in the market.
Fast Results
PPC advertising offers your business immediate exposure by placing your ads at the top of search engine results, generating significant traffic swiftly as users often do not venture beyond the first page.
Increases traffic, sales and revenue.
By placing ads across the web and targeting a specific audience based on their preferences, PPC increases the relevance of your ads to potential customers, thereby boosting your company’s sales and revenue.
No need for SEO implementation
PPC operates independently of SEO strategies, focusing on keyword targeting to achieve quick visibility on search engines like Google, Yahoo, and Bing, contrasting with the longer timelines associated with SEO results.
Targets the desirable audience.
PPC allows for precise targeting of the audience most likely to require your products or services, ensuring a higher conversion rate and exposing your business to high-value clients in the area.